Ruian Anma filter Co., Ltd
China's automobile filter industry has entered the supporting era, and the demand is on the rise
By filtering the air, oil and fuel entering the engine, the filter can protect the engine and improve the working efficiency of the engine. It is an essential part of the automobile engine. In view of the direct matching relationship between vehicle filter and vehicle (or engine), with the rapid development of China's automobile industry in recent years, the rapid increase of vehicle ownership provides a broad market space for vehicle filters in China.
1、 The demand for automotive filters is on the rise
According to the latest statistics of China Automobile Industry Association, in the first 11 months of 2010, the cumulative sales volume of automobiles was 16.3954 million units, a year-on-year increase of 34.05%. It is estimated that this year's automobile production and sales will reach 18 million vehicles, with a year-on-year increase of 32%. In recent years, the rapid development of China's automobile industry has stimulated the market demand for auto parts, and the filter industry is an example. It is estimated that the total market demand of automotive filters in China will increase to 1.16 billion sets in 2020.
2、 Fierce competition in automotive filter Market
The huge filter market has attracted the attention of many manufacturers. Domestic and foreign enterprises have joined in one after another, resulting in increasingly fierce competition in the current filter industry. At present, there are more than 1000 filter manufacturers in China. Due to the variety and structure of automotive filter products, it is suitable for large-scale production with high degree of automation and small batch workshop production mainly by manual operation. Therefore, most of the production enterprises have small scale, and there are more than 30 large and medium-sized enterprises, so there is no monopoly super large enterprise in the industry.
The fierce competition in the filter market is mainly manifested in the after-sales market. The reasons are as follows: first, the filter is a vulnerable part of the automobile and needs to be replaced regularly. Therefore, the sales volume in the after-sales market is very large, which directly leads to the number of filter enterprises competing for the after-sales market far more than the matching market. Second, China's automobile filter industry manufacturers are numerous, and the scale is generally small, most of them are small-scale manual workshop type automobile filter enterprises with incomplete production conditions, backward detection methods, and small scale. These enterprises basically can not meet the requirements of supporting, so they can only compete in the after-sales market. Due to the fierce competition of enterprises, the concentration of brands in the filter after-sales market is very low, and the market share of the first five filter enterprises is only 15%. In the matching market, the market share of the first five filter enterprises has reached 40%.
3、 Under the era of meagre profit, the filter enterprise moves to the matching market
Although the demand of filter after-sales market is very large, with more and more enterprises entering this market, in fact, the filter after-sales market has entered the era of meager profit, and the profit margin is still shrinking. Coupled with the appreciation of RMB and the rise of raw materials, various factors make the already difficult enterprises even worse. How should the filter enterprises break through?
Industry insiders said that filter enterprises must enter the supporting market if they want to stand out from the tight encirclement. Due to the high requirements of the matching market, there are not many enterprises entering, so the competition situation is relatively good, and the profit margin is relatively high. However, foreign investment and joint venture brands seize the market and almost monopolize the matching market of high-end vehicle filters. Therefore, it is particularly important to improve the technical strength of independent brands.
Fortunately, at present, some domestic filter manufacturers with a certain scale have realized this point and strive to enter the supporting market. Although enterprises will face difficulties in entering the matching market, this has become a trend.